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07.08.2020
Wines of Alentejo have a new media partner
Media Tailors is the new responsible for media consultancy for Wines of Alentejo, an achievement that comes hand in hand with the challenge of strengthening the region's position in the wine sector. The closed partnership with the Alentejo Regional Winegrowing Commission (CVRA) involves the mediation of the relationship with the media.

Francisco Mateus, president of CVRA, explains that the objective is to ensure that the Wines of Alentejo brand has «an active and predominant voice». This is the justification given by the responsible, in a statement, for the beginning of the new collaboration.

Created in 1989, CVRA is responsible for the protection and defense of DOC Alentejo and the Alentejo Geographical Indication, certification and control of origin and quality, promotion and sustainability.

Alentejo is the national leader in certified wines, with around 40% of the total sales value in a universe of 14 wine regions in Portugal. It has a vineyard area of ​​22.9 thousand hectares and 30% of the production is exported to five main destinations: Brazil, Angola, USA, Poland and China.
 
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