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30.03.2021
Wines of Alentejo debate challenges and potentialities of the Brazilian market
Brazil was responsible for 21.4% of the volume of Alentejo wine exported in 2020.

The Alentejo Regional Winegrowing Commission (CVRA) will gather, this Wednesday, March 31, at 6 pm, a panel of experts from the vitivinicultural world to discuss the challenges and potential of Brazil for Alentejo wine, as well as the trends that will mark the year 2021 of the South American market, which already represents 21.4% of the volume of wine exported by Alentejo.

Speakers Marcelo Copello, one of Brazil's leading wine experts; Diego Bertolini, market consultant and specialized in wines; Rodrigo Lanari, founder of Winext and Manager of the British Consultant Wine Intelligence in Brazil; Luís Osório, from Wine Intelligence Brasil; and Christian Burgos, CEO of the Inner Group, make up the panel of excellence that intends to place the strategic market in Brazil in the sights of Alentejo wine producers.

“Wines of Alentejo are focused on the future and, therefore, with this encouragement we will unveil market trends, opportunities and pave the way for Alentejo producers for possible successful businesses, with the support of professionals of excellence in the area and great connoisseurs of this destination , bearing in mind that in 2020 the Alentejo represented 20% of the volume of DOC and Regional wines exported by Portugal to Brazil ”, says Francisco Mateus, president of CVRA.

In October 2020, CVRA promoted a presentation of the Alentejo Wines Sustainability Program (PSVA) to what is the main wine import market in the region. The session will be held online, and interested parties can register on the CVRA website (www.vinhosdoalentejo.pt) to participate in the meeting through Zoom. If the number of subscribers is more than 100, the session will also be transmitted through the YouTube channel.

 
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Vinhos do Alentejo 2021