Noble Flavour was born in 2009 from the passion of its founders for wine and for the Alentejo.
Diogo Pereira (a winemaker) and António Lança (an economist) threw themselves heart and soul into this business in order to offer a wide range of exciting wines that would appeal to different types of consumers with different preferences, all over the world.
Each wine is intended to grace a certain moment, to satisfy a certain taste. Our pleasure is doing this in a surprising, captivating and distinctive fashion. We constantly aim to achieve the epitome of authenticity and expressiveness, by way of the careful selection of soil, grape varieties and winemaking techniques.
Noble Flavour is motivated by passion, quality, pleasure and the art and tradition of making wine.
Diogo Pereira, 34, is from Lisbon. He has been working in the wine industry since 1991. He has an Oenology degree from the UTAD (Vila Real) and has worked in many different regions in Portugal and in a wide array of businesses (large and small). Together with Dr. António Lança, he set up Noble Flavour in 2009.
Our wine selo (stamp) represents value, art, passion and tradition. Our goal is to pour all of those qualities into each bottle of wine.
NF focuses all of our resources and energy on the product, the client and the brand. Thus, we must establish solid partnerships with grape growers so what we can gain access to the best grapes from optimal vines, and with producers who use only the best technology to extract the absolute best from their raw material.
Within each region, we identify areas with the greatest potential to produce our wines. The authenticity of Portuguese wines is closely related to the blend of native grape varieties, an invaluable viticultural heritage. The Noble Flavour philosophy consists of concentrating on Portuguese varieties to produce either varietal or blended wines.
The traditional Alentejo grapes have a long, well-founded history. We seek to leverage the intrinsic quality of each variety, giving a special touch of elegance and sophistication, by blending it occasionally with other international or national varieties in order to amplify the quality and complexity of the final product.
Selecting Winemaking Techniques: Winemaking technology has advanced tremendously in recent years. But at the same time, the traditional practices are being recovered and updated and have had their relevance recognised in our modern days. This fact demonstrates that winemaking is cyclical and that traditional know-how should never be neglected. Noble Flavour respects tradition whilst simultaneously opening its arms to technology in order to respect the raw materials and yield the most appropriate profile for each type of consumer.
The grapes are harvested traditionally, whether mechanically or by hand. The best grapes are selected on the vine accordingly to the type of wine intended... every detail counts.
Red Wines: Following selection, each variety is vinified individually, in small lagares or vats, according to the type of wine to be made. Before fermentation, cold maceration is applied for between 24 to 48 hours. Alcoholic fermentation takes place in temperature-controlled conditions between 24ºC to 26ºC. Malolactic fermentation and maturation take place in stainless steel vats or oak barrels, according to the wine intended.
Each variety is vinified separately. Alcoholic fermentation takes place under temperature-controlled conditions (15ºC) and maturation in stainless steel vats. Wine is our core business and our brand is the vehicle that transports this nectar to our consumers’ table. That is why we focus on crafting and developing our brand. We opt for those features that create consensus and that elevate wine and its traditions to a priority whilst, at the same time, bringing us the recognition and loyalty of those who buy, sell or drink our wines.
Our brand´s mission… to provide pleasure to all the five senses, whilst accompanying important events and stirring the emotions. For us, the name, the symbolism, the history behind our brand is of utmost importance.
Our brand, Selo is value, is art, is passion. It is part of our history. It brings people together. It is omnipresent in our day-to-day. It stirs the emotions. It is easily recognised and attracts attention. Due to everything it represents, we have chosen it to represent our wine. Our mission is long and arduous. We are committed to being equal to the challenge.