The Herdade da Madeira Velha, Agro Alimentar, Lda (HMV) wine business was born amidst the silence of the Alentejo landscape, fruit of the labour of its people. Rui Pedro Pinheiro bought the property in 2001 and began farming it under the name of Sagupi. This business has already become famous for its production of veal and Iberian pork which is marketed both to a large food distribution chain and in Spain.
In 2010, the business began a highly anticipated phase of expansion with the purchase of three wine brands Canto X, Canto V and Zéfyro that were already well-known in the English and Swiss markets. These brands belonged to descendants of the Reynolds family, who first came to Portugal as cork merchants in 1820. The family had also owned the Paço de Camões estate for six generations. The name of the property echoes that of the great epic poet Luis de Camões who, legend has it, lived there in 1548.
HMV can now count on the contributions of winemaker Luís Bourbon and quality control manager Sofia Nogueiro. Together the partners own more than 900 hectares of land.